College admissions have always been about what is good for

the school.

Sometimes that's accepting the top students to further the school's reputation for producing top professionals (athletic or non-athletic professionals)

Sometimes that's accepting a legacy to promote continued heath of the endowment.

Sometimes that's accepting a building on campus along with a student.

Sometimes that's accepting the child of a celebrity to increase visibility of the school in certain circles.

There are others that are less politically correct to discuss.

To change this system requires a total overhaul and oversight that is probably not feasible.