In reply to: I like your suggestions, especially using the SB Cubs posted by MPG
In the JACC it is the Naimoli Club
In the Compton, it is the O'Brien Club (and the past season, the upper deck end section)
In the Stadium it is all the new club and box seating in the press box and the club on the concourse in the south end (under the jumbotron) and in the Monogram club by the ramp under the north end
So the powers that be aren't necessarily against beer and alcohol sales, just not to the masses (maybe a conference rule?). And away football games in pro stadiums have sold alcohol for 40+ years (I can personally attest)
The NCAA allows alcohol sales at title games, too - necessary in Dallas this past season.
The took that decision long ago that they believe it is a legal liability to serve beer at games. This is also why they don't allow fans to leave and return at halftime, etc. like many colleges do.
I see zero chance that is ever going to change at ND. The high rollers get a pass a) because they are high rollers, and b) it is less than 1% of the total audience in and around the stadium, so they believe it is a more controlled environment.
Louisville, Wake Forest, and Syracuse sell beer during football games.