With the proviso that I've yet to watch a single minute of the pro bowl in my entire 35 years on this Earth, so my opinion is 100% uninformed, I think they'd be better off acknowledging that nobody wants to hit hard and risk injury in a meaningless game.
Name the top 8 QBs "All Pro", have them pick teams, then play a 7-on-7 tourney for a million bucks. They'd probably find some idiot company to sponsor it. Shit, maybe the Hawaiian tourism industry would foot the bill.
I might actually watch that. For at least 10 minutes, anyway.