How do you regulate this?

Is it relatively easy to ensure that these athletes receive only fair market value of their image, or is it almost guaranteed that the big program kids will receive inflated compensations for committing to a specific school over a competitor (eg. $10,000 from rich booster for an 8x10 photo)?

I don't have a better answer, but it is insane that schools benefit exclusively from the likeness/image of these athletes, and also indirectly at the box office, via TV rights fees, and donations. Meanwhile coach and staff salaries and facility investments continue to skyrocket.

I would prefer that a significant percentage of all profits from the revenue sports go into a fund for longterm health support, hardship support (both during and after their college tenure), and other benefits that would help those with the greatest need, but not sure that would be very popular and it would not fairly compensate the elite athletes.