Via boosters. Who cares at this point.

I wonder why?

The athletes aren't amateurs and haven't been for a long time. They are employees of the universities and should be entitled to whatever compensation they can get.

I think that is where people get lost on this. What are you really talking about maybe a 100 kids that are gonna benefit. You gonna pay the qb from eastern Michigan anything? I sure wouldn't.

I think that you can't see the forest through the trees.


That's not the problem, that's the benefit--the market will determine who gets the endorsement deals and there isn't going to be some shady bagman willing to pay the 5th string center 50k for an autograph.

Now they just say hey we're gonna pay you above board and under the table! You can hear them now in the SEC, okay guys, we can stop cheating now. Good try though.

and places where they are serious about academics the kids won't have to completely go without and I would argue that the qb/star player at ND would have even more demand as a pitchman than most other schools.

and has long lines at their bookstore every gameday, will have opportunities for some of their athletes to profit from their likenesses if that becomes allowed by the NCAA.

That it could get out of hand I guess.

will likely mean that very few actually will.

on a banner around campus! sounds like a fair price to me. 100K at Bama! Schools will now have sales teams selling sponsorships to pay the players. sounds like a great idea!

if someone wanted to pay you 50k to put your image and likeness on a banner somewhere would you turn it down?

I will also note that you guys didn't make it to the end of the article (or the end of my post) where they discuss being able to find limits for this.