I think that you can't see the forest through the trees.


That's not the problem, that's the benefit--the market will determine who gets the endorsement deals and there isn't going to be some shady bagman willing to pay the 5th string center 50k for an autograph.

Now they just say hey we're gonna pay you above board and under the table! You can hear them now in the SEC, okay guys, we can stop cheating now. Good try though.

and places where they are serious about academics the kids won't have to completely go without and I would argue that the qb/star player at ND would have even more demand as a pitchman than most other schools.

and has long lines at their bookstore every gameday, will have opportunities for some of their athletes to profit from their likenesses if that becomes allowed by the NCAA.

That it could get out of hand I guess.

will likely mean that very few actually will.