Yes, it is wrong for Alabama to profit solely from the sale of a t-shirt with Tua's face on it (and without his consent). Do you believe the same regarding Alabama not sharing its cut of SEC broadcast fees generated from the airing of games in which Tua plays?

Does this include jerseys with the player number? What share of revenue from video games? Banners and posters? What if a photo is appears on a ticket?

I just don't see how you find a dividing line between what is and isn't revenue associated with a player's likeness.

The star players should probably share in that. But when a video game is designed for the guy's face and pigmentation to look exactly like somebody, it is not a close call.

to the athletes. They have more demands and may boycott playing.

• Click here for link at https://www.theplayerstribune.com/en-us/articles/pac-12-play

Ridiculous locker rooms with video games and waterfalls, and world class training, practicing, and playing facilities to name a few. If PAC12 football players get 50% of the revenue there will be none left for other sports.

I think revenue generated by likeness is its own animal.

now, that's not how the Gene Smith's, Jack Swarbrick's, et al. of the world see it.