Does this include jerseys with the player number? What share of revenue from video games? Banners and posters? What if a photo is appears on a ticket?

I just don't see how you find a dividing line between what is and isn't revenue associated with a player's likeness.

The star players should probably share in that. But when a video game is designed for the guy's face and pigmentation to look exactly like somebody, it is not a close call.