NBC dispute with Roku might keep ND-USF off Roku.

Brief background: The Peacock streaming service is not on Roku yet because NBC doesn't want to pay what Roku is asking. NBC has now threatened to force Roku to remove all of the NBC channels currently on Roku. That would include the NBC Sports Roku app.

Roku, a major streaming gatekeeper, has reached an impasse with NBCUniversal over its nascent Peacock service and a swath of NBCU apps is about to go dark as a result.

As soon as overnight Friday into Saturday, 11 national “TV Everywhere” apps, which are available to pay-TV subscribers, will disappear due to the dispute. Dozens of other local apps from NBC and Telemundo stations, which are available only to Roku viewers in those local markets, are also hanging in the balance.

Negotiations between the companies over the past few weeks have gone south, multiple sources confirm. With ad-supported services, Roku typically takes 30% of ad inventory, but ads are the bedrock of Peacock, which is designed to tap into the existing ad expertise of NBCU. Peacock has limited ad breaks to five minutes per hour. The streaming effort is the strategic centerpiece at NBCU and has driven a large-scale reorganization of the company in recent months.

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