In reply to: Don't all the proceeds go to charity? posted by gregmorrissey
South Bend Charity. Maybe the Logan Center, there is a long list of ND Associate Charities to chose from that's for sure.
At least the ticket sales. Certainly the cost of tickets is low so it's almost free to tell you the truth.
It just seems that would be better than putting it towards things the Ath Dept should easily be covering from TV revenue and other revenue the Ath Dept has coming in from various sources.
I wonder what Meijer's pays for the privilege of being the title sponsor.
“…helps fund student-athlete scholarships, academic assistance, team travel, facility upgrades, nutrition, and strength and conditioning.”
I'm sure there's a reason related to retention of the proceeds rather than diverting them to the University's general fund which is supposedly what happens with excess athletic department proceeds.