Off base

ND, NCAA, and ESPN will be making money off of Arike's F4 performance for years to come. Success in athletics on a national stage brings media exposure that has monetary value. If any of the previously mentioned institutions had to pay for said exposure the price would be in the ten's of millions of dollars.

Johnny Manziel is a perfect example.According to a study by Joyce Julius & Associates, a research firm in Ann Arbor who have been conducting these studies for years for various institutions, Manziel generated $37m-worth of media exposure for his school in 2012. That doesn't include what may have been made off his likeness, jersey, etc. sold by the university itself. No doubt that Arike's late game heroics won't hold the same value as a star quarterback, but that exposure would still be very pricey. Although there are several lawsuits challenging the current practice of schools using an athlete's likeness for advertising...the athlete's likeness and name can be used essentially forever. Not just the years they are receiving an athletic scholarship.

This isn't even taking into account how much alumni donations go up after athletic success on a national level. Most studies pertain to men's sports because frankly women's athletic success isn't very important to donors. Still, alumni donations will increase even if the total dollar amount is much less significant than if the football team won a national championship.

Olympic sport athletes have been allowed to earn money for their athletic performances for years. Some upwards of six figures. That is for actually competing in a sport that they are currently receiving a scholarship...not dancing on a TV show.

The current NCAA model of athletic amateurism is out of date. It was created and written long before increased media and internet coverage.

NCAA and school's profitability has increased tremendously in the past decade while the benefit to the athletes has stayed relatively the same.

Lastly, I highly doubt "every individual knows the rules when choosing to play college sports." No recruiter sits at the kid's kitchen table and tells them...btw "if we win a national championship and you are a large reason for it...where going to re-create and sell you image for OUR profit for the rest of your life...or at least until there is no more money to be made."