That's not how pro sports works for merchandise.

That's not how pro sports works for merchandise.
by Tex Francisco (2019-02-05 11:23:37)

In reply to: Whoever is using the athlete's likeness pays. posted by bigjinx74

I believe players are contractually obligated to license their name and image to a common entity (e.g. NFL Players Inc.), and then that common entity licenses the rights to Nike, Under Armour, etc. For non-merchandise, obviously the players can go out on their own. The NBA, with shoe contracts and what not, is probably different than the NFL.

Replies:

players have to agree to be a part of that licensing - jt 2019-02-05 13:45:00
The entity with the rights still pays, correct? * - bigjinx74 2019-02-05 11:29:00
- I don't know exactly. - Tex Francisco 2019-02-05 11:37:05
  - Right, I understand that money may get filtered. - bigjinx74 2019-02-05 11:42:01