In reply to: I’d assume he cites results . posted by LAW83
Why wouldn’t you?
Chick Fil-A should aspire to make the world's greatest french fries.
Perhaps they should. But ultimately, that's not a foundation of what Chick Fil-A is, and it isn't what they're known for (and it likely will never be).
You can aspire to be the best at both, but I certainly wouldn't equate them in terms of importance.