I doubt many athletes are deluded on the level of which they could make money if likeness rights were granted, but very few would make game-changing money. In exchange, the vast majority of the controversy around college sports pretty much evaporates.* Fair trade if you ask me.

* There are probably always going to be people that think college athletes are getting screwed unless they're directly being paid every cent of TV money the conferences pull in, but they would represent a tiny minority.

Most people I have heard on the subject seem to think everyone is going to get a bunch of money.

because it is pretty unlikely

I think the 15 - 20 powerhouse programs would have enough influence and would be able to arrange solid income for just about everyone on the two deep if not the entire roster. The next 15 - 20 would be able to get their very good and star players nice deals. Everyone else after that would be SoL unless the kid was getting national notoriety week after week (i.e., Andy Isabella or Khalil Mack).

deals at smaller places, but not the big major national endorsements aside from the select few kids.