by that. Most people think that only means the revenue producing sports - football and men's basketball. But, as soon as you pay them, you also have to pay your scholarship non-revenue sport's players the same amount. This why about 5 years ago the NCAA was said they were thinking about it but ran the numbers. Just not going to happen.

I can get behind a likeness revenue type of model but, as someone said, the school should get a cut of whatever a player generates e.g. does the ND player wearing no 3 get someone to pay for his autograph because he is good or that number 3 is a big number in ND lore. My guess is that it is a little of both.

I.e. football and basketball not part of the NCAA...hence skirt that issue

Revenue sports cover attempt to cover the non revenue sports. If they have to start paying the the players on the $$ producing sports, they won't take long to decide to drop the others

and enough women's sports to cover Title IX.

agreements (I believe ND is separate and everyone else is through their conference and/or the NCAA but I might be wrong).

Therefore, if someone buys a #3 jersey so that Arnaz Battle (or whomever) might autograph it, ND gets the money from the sale of the jersey and AB would get the money from the autograph.

however, I think it is very dangerous and would likely kill the sport at most institutions unless the NFL could get on board and fund (unlikely, IMO. They'll wait until the last minute before starting funding on a minor league and would likely want more control over player's time than the NCAA would be comfortable with).

The image and likeness benefits everyone; if a kid can profit off of his name and his popularity, more power to him. The school can give him a scholarship and he can also get an education and training in his preferred fields (athletic and otherwise).

much coaches really do care about their players. A very quick search showed an article from this past Fall that reported Dabo received a condo valued in the 250-300k range and a 100k donation to his charity as part of an endorsement deal for a hotel that he did with a real estate developer. If the rules were changed how much of a deal like this would he be willing to cut his players in on?

parties, is the only way to maintain college football. Schools will compete on how much marketing they do for the players and how strong the school's name is in the market.

Paying players as employees would be the end of it all. Then you have to start talking about salary caps, the players will have to pay taxes, surely agents will be involved, yada yada yada mini-NFL puke.