In reply to: Atmosphere in the stadium. posted by Domer84
But they were in the corners. Lots of ads around the stadium though.
Go to a Mississippi State game and you can see the way it can really go wrong. Before every replay they flash a screen saying "Time for the (sponsor name) replay". They have actual commercials on the screen during timeouts, some featuring the head coach shilling for a local business. Even the band halftime show is "brought to you by (sponsor)"