The reporter said (about college athletics): "It's certainly been a money-making venture for a long time in this country."
Swarbrick's response: "It has, for some schools. It's important to note that a lot of schools subsidize their athletic programs. They're not money-making."
Maybe that's true, but it's damn sure not true of Notre Dame. And Swarbrick has made generational money serving as AD as a result.