In reply to: I get why they needed to change posted by wcnitz
Outside of just a rebranding in general, is that their players and employees are continually mistaken for being Chicago FD members.
It’s better than being correctly identified as a shitty organization / team
yields results that link to some television show.
This rebrand does not solve that problem.
they might have had more hits and better search rankings!
They ceded the high ground with a decade of suck.