In reply to: It certainly contributed. Alabama drives the market posted by BuckeyeJohn05
This is one reason why, for example, Nebraska holds way less sway than they did 30-40 years ago. Very few programs can sell out a bowl game the way Nebraska can. In the 80s and even the 90s that meant something. In today's world it's trivial compared to TV money, and Nebraska is only a middle of the road TV draw.